Women's fashion on Wish mobile app

Wish needed a fashion focused experience for value-conscious shoppers — the general marketplace pattern of endless scroll and low-context product cards wasn't working for fashion intent. As a lead designer on Women's Fashion (0 → 1), I worked with a small team to bring discovery, trust, and inspiration into a single experience. I shipped several feature such as video-based disovery, curated collections and product detail page that directly increased adoption.